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Social Media makes superstar out of someone who has never heard of youtube


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Susan Boyle has made internet history... the irony is, she has never even heard of youtube!

The scottish singer appeared on "Britain's Got Talent" and amazed everyone with her hidden singing skills. In only one week since her audition was uploaded to youtube, she has gained 66.3 million views... far surpassing the election night speech from Barack Obama.

An article from the Washington Post describes the phenomenon beautifully:
One view at a time, Boyle's audience is proving that the social Web -- where users aren't just mere viewers but also distributers -- makes the digital world feel smaller and more connected. And her global popularity is a testament that the marriage between old media (her performance first aired on Britisn television) and new media (it then made its way to YouTube, Twitter and Facebook) is broadening the reach of all media, from one channel to the next, one person at a time.
Again, this story is a powerful testament to what one person can accomplish with a powerful dream, and the leverage of an effective social media campaign.

CHeck out the video here: http://www.youtube.com/watch?v=9lp0IWv8QZY


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