The Home Appliance Superstore by Factory Outlet Small Appliance was our solution to the old site that FOSA was running. Our plan was to make a site that was easier on the eyes, and easier to navigate than their old shopping cart.
We lightened up the color scheme, divided the categories into a more functional heirarchy and created easily distinguishable tabs/buttons for the main levels of organization in their products: New Small Appliances, Refurbished Small Appliances and Small Appliance Parts.
Though most stores are vying for the retail sales of new appliances, Factory Outlet Small Appliance has a strong upper hand in that they have a HUGE selection of current and vintage appliance parts. They do factory authorized service & repairs for any sort of appliance you can think of.
I keep planning to buy a juicer from their store, and we tried to put a blender in the contract for their web design project. :) That reminds me, i still haven't gotten my wedding gift from Markos....