We were approached by this site: Small Appliance, Shaver and Gas Grill parts, accesories and repairs - Factory Outlet Small Appliance in the end of 2003. They wanted a more functional site that helped bring more customers to their online store. They were paying over $200 for a hosted ecommerce package but were getting far less traffic than when they had a totally budget, totally ugly solution.
Being the only factory authorized service depot in Winnipeg for virtually every manufacturer of small appliance, they had a niche. They have thousands and thousands of appliance parts, but nobody was buying...